Contract Type: 3-Year Fixed-Term Contract
The Job: To plan, develop and execute digital marketing strategies, content and campaigns that enhance UWI-ROYTEC's brand visibility, support academic recruitment and Corporate Training, and contribute to institutional revenue generation. The position also contributes to the development and implementation of wider departmental marketing strategies and initiatives through collaboration, creative input, market insights and the identification of opportunities to increase engagement, programme participation and conversion.
The primary responsibilities would include:
· Develop and maintain a coordinated digital content calendar for academic recruitment, Corporate Training and institutional promotional initiatives.
· Plan, create and edit written content, photographs, graphics and short-form videos suitable for the institution’s digital platforms and target audiences.
· Execute and maintain social media content for academic programmes, institutional activities and Corporate Training, in accordance with approved marketing plans and branding standards.
· Plan, implement and monitor paid digital advertising campaigns, including social media advertising, boosting and other approved digital promotions.
· Develop audience-specific content for prospective students and their influencers, as well as employers, HR professionals and working adults pursuing professional development.
· Coordinate outsourced graphic design, photography, video or other creative services, including the preparation of briefs and review of deliverables.
· Ensure approved information on institutional websites, digital screens, social media and other assigned digital communication channels is accurate, current and consistent with institutional branding.
· Work with the CRM Officer to implement campaign tagging, lead-source tracking and attribution for digital marketing campaigns.
· Monitor and analyse campaign performance, audience engagement, lead generation and digital conversion indicators, and prepare periodic performance reports with recommendations for improvement.
· Provide digital content and campaign support to Corporate Training, including the promotion of public programmes and targeted corporate offerings, with priorities coordinated through the Manager, Marketing and New Business Development.
· Collaborate with the Marketing Manager and other departmental personnel in the development and implementation of marketing strategies, campaigns and initiatives aimed at increasing student recruitment, programme participation, institutional visibility and revenue generation.
· Assist with and participate in career fairs, school visits, recruitment outreach, open days and other external marketing activities, including capturing photographic and video content and providing promotional support as required.
· Provide support with event-related promotional material, branding, photography and communications before, during and after institutional activities.
· Support the preparation of digital promotional material, marketing communications, email campaign content, brochures and presentations as required.
· Conduct and support environmental scanning and market research, contributing creative ideas, market insights and recommendations to strengthen departmental marketing strategies, identify promotional and business development opportunities, and improve audience engagement and campaign effectiveness.
· Assist with departmental marketing plans, campaign schedules, budget inputs, administrative coordination and reporting as required.
· Work collaboratively with relevant departments, internal stakeholders and external service providers to coordinate timely publication of approved content.
· Represent the department at relevant meetings and provide other related support reasonably required within the scope of the position.
· Any other related duties that may be assigned
Qualifications and Experience
Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Administration with a Marketing specialisation, or a related field.
Three (3) to five (5) years of relevant experience in marketing, digital content creation, social media management or digital campaign execution.
Professional certification or specialised training in Digital Marketing, Content Creation, Social Media Marketing or a related area would be an asset.
Knowledge, Skills and Competencies
Proficiency in digital content creation, including copywriting, photography, short-form video production and editing.
Experience managing social media platforms, paid digital advertising and promotional campaigns.
Working knowledge of digital marketing analytics, campaign performance measurement and CRM tools.
Strong creative thinking, communication and interpersonal skills.
Good planning, organisational and time management skills, with the ability to manage multiple priorities.
Ability to collaborate effectively, contribute marketing ideas and support initiatives aimed at increasing student recruitment, programme participation and revenue generation.
APPLICATION DEADLINE
October 21st, 2026
We wish to thank all applicants for their interest, however, only those favorably considered will be contacted.